The 4 Big Benefits:
- Probably the best part of mobile marketing is the instant direct impact. You know that 5 seconds from now, 97% of the people you just sent this message to are reading it. (Most effective/ most strategic form of marketing today.) The benefit to you is simply that for the first time ever, you aren’t wasting your money on advertising. You will actually get a measurable ROI. Possibly the most valuable thing we provide you is the ability to deliver a promotion or “call to action” with pinpoint accuracy and at the exact time you want it delivered. This can be done spur of the moment too. It is proven to have a greater call to action rate than other types of marketing such as (direct mail less than 1%, email campaigns, less than 5% are read). The benefit to you is that you can decide who sees your message, and when they see it. You can tweak that based on your clear results and this will mean more business and more dollars each month.
- No lead time in a marketing effort. This is an advantage over all of your competition that has to plan months in advance. The advantage is flexibility. You don’t have to plan months in advance… If business is a little slow, you can immediately craft a campaign to fit the needs that exist right now. Over-stocked on something? Have an opening? Let everyone know right now! Example – Let’s say it is 11:30 on a Saturday morning… you send out a text msg that says; 1 Day Clearance on all Golf Shirts Till 3:30PM. Just show this TEXT message at the register for 65% Off - Hurray! You may have a crowd pushing to get to your registers with arms full of your overstock Golf Shirts at 3:15PM. What other tool allows you this kind of control? You now have the ability to market only to those customers you know are interested in Golf shirts because theypreviously TEXTed GOLF to 72727 at during your last Golf Ball Promotion and are going to buy from you. Why would you waste money on any other type of marketing?
- This is also highly track-able. Most people run coupons and specials, or VIP sales events off their keyword, people will literally walk in the door and show you their phone for their discount. This proves an ROI without question. How will you feel when you have customers walking in the door after you ran a promotion and you can see that for once your marketing efforts weren’t going to waste. It would feel pretty good wouldn’t it?
- Easily adds punch and effectiveness to other marketing efforts. Benefit; If you run a billboard, or something in the paper, now there is an actual “call to action” when they can text in. When they do, you will never have to market to that consumer again in that fashion… Treat them with respect, bring genuine value, fun and excitement and you will have them forever.
In Summary; This just fits a good business model. This fits good business practice. If you were going to spend money, where do you want to spend it? Somewhere where you know you will get a measurable return on investment. This is why major brands are already using this, or planning to.